BrandingDesign the Arabic first, then the English.
Most brands design in English and add the Arabic at the end. Doing it the other way round solves more problems than it causes.
Planet@planetforgd6 min
Blog
Things we have learned.
written between briefs
Short, practical posts about marketing, design and running a brand in this region — written by the people doing the work.
7 posts
Branding
MarketingBeing seen is not the same as being chosen.
The number of people who saw your post is the easiest figure to grow, and the one least connected to sales. What to measure instead.
Planet@planetforgd5 min
StrategyA good brief writes the work for you.
Most creative work goes wrong at the instructions, not the making. Six questions that find the real problem before anyone starts designing.
Planet@planetforgd7 min
Social MediaDecide why you post, not just when.
A calendar tells you when to post. A plan tells you why. The difference shows up around month three.
Planet@planetforgd5 min
Creative TrendsWhy some frosted-glass designs look cheap.
See-through, frosted panels are everywhere in design right now. What separates the ones that look expensive from the ones that look like a phone settings screen.
Planet@planetforgd6 min
Agency NewsThe work we turn down.
Saying no to a job is a business decision, not a luxury. What we turn down, and the reasons we give.
Planet@planetforgd4 min
Creative TrendsWhy good animation feels physical.
Animation on a website looks cheap when things start and stop unnaturally. How we make movement feel like it has weight.
Planet@planetforgd5 min
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