About Planet
01 — Our story
How Planet started.
Planet began as a small group of designers, writers and marketers who kept working together on the same kind of job. They were the ones where the client knew something was wrong, but not exactly what. Instead of carrying on separately, we built a studio for that work.
We are a creative marketing agency in New Cairo, working with companies across Egypt and the region. We cover eight areas in-house: planning, branding, social media, campaigns, video, websites, paid ads and marketing advice. One team, one plan, and one person you can call.
We work with hospitals and clinics, charities, financial companies, restaurants and hotels. Their customers are choosing who to trust, so we would rather prove something than shout about it.
Mission
To make marketing that connects with people before it sells to them — and holds their attention long enough to matter.
Vision
A region where the most creative work is also the most carefully made, and where brands from Cairo can stand beside the best anywhere in the world.
Planning and making are the same job. A plan nobody can carry out is just a document, and beautiful work with no plan behind it is only decoration. We do both, or neither.
We work in the open. You see our thinking as it develops, including the ideas we end up dropping. It makes the work better, and it means no surprises later.
- 370+Brands we have worked with
- 9Services, all in-house
- 7Languages we work in
- 24Industries served
02 — What we believe
Six things we hold ourselves to.
These are not slogans on a wall. They decide which jobs we take on and how we do the work.
- 01
Precise
Every decision has a reason we can explain to you. Being careful is not the same as being cold — it is respect for your customers' time and your money.
- 02
Magnetic
We would rather draw people in than interrupt them. Adverts that shout get ignored. Work that people actually want to look at lasts much longer.
- 03
At home in Arabic and English
We write in both languages from the start, so the Arabic sounds natural instead of translated at the last minute. We are based in Cairo and know the region.
- 04
Quietly playful
Serious work does not have to be dull. We keep a light touch in the small details, and leave it out where it would not belong.
- 05
Proof over promise
If we claim something, we show the number or the example behind it. If we cannot back it up, we leave it out and tell you why.
- 06
Built to hand over
We build things your team can run without us: guides you can follow, websites you can edit and plans you can carry out. We do not want you dependent on us.
03 — How we work
A process you can follow.
Six steps, with agreed points along the way where you see progress. You will always know what stage the work is at and what happens next.
- 01
Brief
We meet properly before we quote. We ask what the business needs, what you have already tried, and what a good result would look like in numbers.
- 02
Research
We look at your market, your competitors, your customers and your own figures. We come back with a recommendation, not a summary of what you already told us.
- 03
Concept
We bring one clear idea and explain why. Not three options to pick from — our recommendation, the reasoning, and what we ruled out.
- 04
Execution
Design, writing, filming and building — with agreed points along the way where you see progress. You will not go weeks without hearing from us.
- 05
Launch
We hand everything over and train your team to use it. Guides, original files and logins — all of it yours to keep.
- 06
Measure
What worked, what did not, and what we change next. We report against the goals we agreed at the start, not whichever numbers happen to look good.
04 — The team
The people who do the work.
one team not a relay
One team, in one room — 24 people across leadership, account management, design, motion, video, photography, content, moderation, finance and administration.
Management
Mohammed Qadada
CEO & Founder
Management
Tareq Nasr
Chief Operating Officer (COO)
Management
Aya Alashi
Head of Accounts & Team Management
Finance
Mohammed Adel
Finance
Administration
Aya Arabi
Office Support
05 — Why clients choose Planet
Precise. Not cold.
- 01
One team, not a relay
Planning, design, video and advertising all sit in the same room. Nothing gets lost being passed between agencies, because there is only one.
- 02
Arabic from the start, not translated later
We write for Arabic and English from the first draft, so neither reads like a translation. Arabic type is properly designed, not left to whatever font the software picks.
- 03
You keep the system
Brand guides, original files, website logins and training. Everything we build is meant for your team to run once we hand it over.
- 04
We say no
To work we would not do well, to ideas that would waste your budget, and to anything neither of us would be proud of in a year.
Work with us
let’s start
Come and argue with us about your brief
The first conversation is free and usually useful, whether or not we end up working together.