Mohamed Adel

A travel company with good prices but few bookings. We rebuilt their social media and advertising around why people travel, not where they fly to.

A legal service whose biggest problem was that people could not understand it. We rewrote everything in plain Arabic and turned the explanations into short videos.

A restaurant brand named after a traditional dish. The look had to be proud of that history without feeling old-fashioned.

A campaign for a charity that could not afford to sound like advertising. Holding back was the whole idea.

A finance company whose website had to satisfy large investors and still make sense to individuals. One site, two very different audiences.

A medical group that talked about its machines. We moved the focus to the patient standing in front of them.

A three-minute film plus forty short clips, all from a single day of filming and one idea.

A property launch in a market where every competitor shows the same sunset picture. We sold the decision instead of the view.

Working relationship — case study not yet published.

Working relationship — case study not yet published.

Working relationship — case study not yet published.

Working relationship — case study not yet published.

Working relationship — case study not yet published.

Working relationship — case study not yet published.

Working relationship — case study not yet published.

Working relationship — case study not yet published.

Working relationship — case study not yet published.

Working relationship — case study not yet published.

Working relationship — case study not yet published.

Working relationship — case study not yet published.

Working relationship — case study not yet published.

Working relationship — case study not yet published.

Working relationship — case study not yet published.